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Title: The RSS Promise for Internet Users
Author: Rok Hrastnik
Article:
Copyright 2005 Rok Hrastnik
The RSS promise for end-users is simple:
--> a unified one-stop-shop to consume online content, without
having to visit dozens of sites every day to see what's new and
without having their online subscriptions interfere with their
personal and business e-mail communications;
--> complete control over their content consumption, including a
quick, easy and reliable mechanism to unsubscribe from content
they do not wish to receive;
--> the ability to receive breaking news as it becomes
available, without having to wait for a monthly, weekly or daily
recap sent to their e-mail addresses;
--> the certainty of actually receiving the content they want,
without the fear of it being stopped by spam filters on the way;
--> the ability to receive rich-media content directly to their
desktops, including audio and video content;
--> the promise of providing the tools to make their lives
easier, including receiving critical content updates as soon as
they become available.
These points are not simple enhancements, but important
advancements that can fundamentally change how internet content
is consumed. Furthermore, these points themselves prove why
marketers need to start implementing RSS now!
To bring the point home, let us inspect some of the content
services already powered by RSS.
LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER
(http://libraryelf.com/) Library Elf helps you keep track of
your library accounts in one place and received reminders, such
as what library material is due, overdue and ready for pickup.
Library Elf uses the power of RSS to help you forget about your
library accounts and instead be directly notified of the changes
you're waiting for, directly to your desktop.
INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/)
Indeed.com provides its visitors with job seeking results from
hundreds of sites and then makes the search results accessible
via RSS feeds. Users can subscribe to individual search results,
pertaining directly to their search keywords to be notified
immediately new jobs are available.
FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/)
Flickr is the most popular photography management and sharing
service on the web, enabling end-users to upload their photos
and then make them available to their friends, associates and
family through a wide assortment of content delivery channels,
including RSS. By subscribing to individual Flickr feeds from
their users, everyone can have direct access to the latest life
experiences from their friends.
RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/)
rssCalendar.com allows individuals and companies to share their
personal or group calendars with the rest of the world, letting
everyone that matters know of where and what they are doing
next, delivering this information via individual RSS feeds.
COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/)
Coupons.com brings the best deals and coupons to internet
end-users, helping them save money by discounted shopping. As of
late, they also started delivering coupons through RSS feeds,
giving their subscribers direct access to their latest offerings.
PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)
PubSub.com is an amazing service that allows you to track
practically everything going on around the world by matching
your keywords with tens of thousands of online content sources,
and enabling you to subscribe to your customized search results
through customized RSS feeds.
RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS
(http://rssauction.com/) If you're a regular eBay user, you
certainly want to keep track of new products available, which
precisely match your interests. rssAuction.com helps users keep
better track of eBay by giving them a tool to first create a
comprehensive list of product requirements and then delivering
the search result through an RSS feed. As soon as new products
matching individual interests appear, the user is notified of
that through his RSS aggregator, giving him the ability to start
bidding immediately and without having to visit eBay every day
to find the right products.
UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS
(http://upcoming.org/) From the Upcoming.org website:
"Upcoming.org is a collaborative event calendar, completely
driven by people like you. Enter in the events you're attending,
comment on events entered by others, and syndicate event
listings to your own weblog. As Upcoming.org learns more about
the events you enjoy, it will suggest new events you never would
have heard about."
FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL
(http://www.feedbeep.com/) Depending on who you are and your
current life situation, many content alerts are critical for
you. If you're looking for a job, you want to know immediately
when a new one matching your precise interests is available, and
so on. While RSS brings this information to your desktop, that
might not be fast enough. Feedbeep.com takes internet content
delivery one step further, by empowering users to have their
critical content updates delivered from an RSS feed directly to
their mobile phones via SMS.
RSS EMPOWERS CONSUMERS
The one thing all of these RSS-based or RSS-empowered services
have in common is that they empower consumers.
They empower them by getting the content that matters to them
delivered directly to their desktops or online content
aggregators, but still giving them the power to unsubscribe
within moments of not being satisfied with the content they are
receiving.
Even more so, these services empower consumers to create social
networks and easily share their information with their friends,
family and associates on a large scale.
About the author:
Rok Hrastnik is the author of »Unleash the Marketing &
Publishing Power of RSS«, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS experts.
The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa11
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