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Title: 3 Steps To Getting Highly Motivated Prospects Or Customers
Author: Nick Bramble
Article:
With the many ways to advertise, it is easy to sometimes be in a
rush to just get something out somewhere. But, no matter where
you plan to advertise, there are several basic fundamentals that
will help create advertisements that are effective and
profitable. Here are three that will get you headed in the right
direction.
1. First on the check list is; is your unique selling position
(USP) clear and provoking?
You need to find out what makes your business different from
that of your competitors. From that, you can develop a strategy
based on the strengths or even weaknesses of those differences.
Actually, good marketers identify strengths, weaknesses,
opportunities and threats (SWOTs) and develop their strategy
from those factors. Here is an example of a USP that stems from
a companies weakness:
"We're not #1, so we work harder to get the job done."
In this example, a weakness was used to let customers know that
they will do what it takes to get the job done. Customers know
that they are not #1 so the service and pricing will be
competitive.
Having a USP is extremely important in setting you apart from
your competitors. It is what gets you into the minds and
eventually the wallets of your customers and prospects.
2. Effective Headings and Ad Copy
In developing effective headings and ad copy, it is essential to
live by the adage, Attention, Interest, Desire, and Action.
Better know as "AIDA."
This simply means that you grab the attention of the prospect or
customer with an compelling headline or graphic, you keep them
reading with an interesting ad copy which creates a desire and
ends with a powerful call to action .
When developing "AIDA" it is important to keep in mind that all
purchases revolve around basic human wants and they fall into
two categories; the desire to gain, and the desire to avoid
lose. The latter which is usually the most effective. This is an
entire article in itself, but if you focus on those two
principals, you will be on your way to an effective ad campaign.
3. It doesn't matter what you say if your not saying it in the
right place.
Just as important as what you say, is where you say it. Where
and when you place your ads will have a tremendous effect on the
results of those ads. Knowing little facts, such as, the
following will give you a much more effective campaign:
Full page ads get better response on the right hand pages.
Larger ads work better than smaller ads.
If placing smaller ads, they are generate more response if lower
on the page and closer to the outer margins.
In direct mail, buyers are more responsive to mailings received
mid-week than on Mondays, Fridays, or weekends.
Seminars and lectures work better during the second and thirds
weeks of the month.
Those are just a few simple facts that will create better
response for you. Being a student and learning all the intricate
details of advertising will be time well spent in regards to the
success of your campaigns.
Ok, so those three simple steps will help you create more
effective and more profitable advertising campaigns. Advertising
can be costly if the little details are not given proper
attention , but highly profitable if you do your homework and
create the most compelling ad and place it at the right time and
place.
About the author:
Copyright © Nick Bramble has been marketing home business
programs successfully for 8 years. He enjoys spending time
helping others learn to work from home and realize their
financial dreams. For more information on Nick and his success,
please visit: http://www.nickbramble.com Publish this article,
electronically or in print only if left as is.
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