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Title: An Internet Marketing Strategy that Works
Author: Joy Gendusa
Article:
These days an internet marketing strategy plays a vital part of
small business marketing strategies (or any size business
marketing strategies for that matter). Web site marketing is an
important part of just about any business, small or large. You
can't put up a beautiful (or any) web site and hope that people
will just arrive. You have to let them know, IN EVERY POSSIBLE
WAY, that your web site is there. This HAS to be part of any
Internet marketing strategy you develop. This is actually a
basic marketing principle. Customers are not going to look for
you, you have to look for them. Promoting your web site on-line
and building traffic is the subject of thousands of web sites,
e-zines, books, courses and seminars. Using the web to promote
your site, however, assumes that your customers are surfers. But
there is a large percentage of our population that is not as
savvy with the internet as we would like them to be. So, what
about the large percentages of the population who are not? They
will only find out about you through traditional marketing and
public relations media. This is particularly true if you serve a
fairly local market. Fortunately these are the easiest and
cheapest prospects for you to reach off-line. Key Off-Line
Internet Marketing Strategies
Here are some of the ways to make your web site known (this list
was taken directly from the Traffic Building Volume of Ken
Evoy's brilliant book, Make Your Site Sell! 2002:
•TV, print and other advertising
•Stationary and business cards
•Catalogs, fliers, billboards, blimps, etc. •Direct mail
(prominently on every document) •Telemarketing (make it part of
the script) •News releases to targeted media. The main
principle, to which you can add all your imagination, is
INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF
GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad
route is not recommended but if you do run ads, be sure to
mention your web site everywhere. Make it part of your Internet
Marketing Strategy. Another guiding principle is that your
off-line internet marketing activities should make it easy for
your prospect to go straight to your web site. One of the best
ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's
driving home, she probably won't look you up when she gets to
the office the next day. This is not the only medium that has
problems like this. Newspapers are bulky, radio has to spell it
out and like before most people are driving at the time. On the
other hand, if your prospect is sitting at her computer and a
post card comes in the mail announcing your web site, she can
just turn around and type in your URL and she's at your web
site.
Now if someone is in the office reading a trade journal and
comes across an article about you in the magazine, it's not
difficult for him to copy your URL into his browser and pay your
site a visit.
I don't mean to say that those other avenues won't drive traffic
to your site, but it will take numerous impressions and
repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received
at the home or office where a computer is present, and if
received somewhere else they are small enough to keep with you
until you can get to a computer. This way, your prospective
customer will be able to take the take right over to their desk
top computer, type in your address and go right to your site.
Brilliant!
I have seen the greatest success in off-line web site promotion
with direct mail, and specifically direct mail postcards.
About the author:
Joy Gendusa founded PostcardMania in 1998, her only assets a
computer and a phone. By 2004 the company did close to $9
million in sales and employed over 60 people. She attributes her
explosive growth to her ability to choose incredible staff and
her innate marketing savvy. Now she's sharing her marketing
secrets with others. For more free marketing advice, visit her
website at www.postcardmania.com
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