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Title: Five Steps to Profit from Google Adwords
Author: Gerardas Norkus
Article:
Although I was marketing online since 1997 and was making money
on the Internet, as soon as I discovered the famous GoogleCash
ebook I was instantly hooked. It seemed so easy to profit from
Google Adwords: just join an affiliate program, promote it on
Google Adwords pay per click (ppc) search engine starting from
only five dollars, and watch your profits soar...
However, soon I realized that it was not that simple. You must
know how to select profitable affiliate programs, how to
research keywords and group them in ad groups, how to bid and
manage your campaigns, how to track your keywords and ads, etc.
The subject was very interesting for me and I just kept reading
a great deal of information related to making income with Google
Adwords: ebooks, guides, tutorials and e-mail courses.
After trying to implement the knowledge gained in practice,
after long trial and error months, I was finally making profit
and not losing my money.
Here are five little-known steps that you should take in order
to profit from Goolge Adwords:
1. Target profitable two-tier or residual income niche markets.
2. Use effective tools and software for your Google Adwords
keyword research.
3. Get a domain name, a hosting account, and create a simple
landing page with an opt-in form.
4. Promote your landing page with Google Adwords and capture
your visitors' e-mail addresses.
5. Follow up with your subscribers and profit by pre-selling
your niche products or services.
Let's quickly analyze each of the steps outlined above and see
why you should stick to the plan if you want to maximize your
income from Google Adwords.
Promote Profitable Niche Two Tier Or Residual Income Products
And Services
First, the products or services that you will promote with
Google Adwords should target a niche where people have lots of
money and are willing to spend it.
Second, you can make much more money if you advertise two-tier
or residual income products or services.
Usually, majority of Google Adwords books teach you to choose an
affiliate program from publisher networks like ClickBank,
Commission Junction, LinkShare, etc. But these are the programs
that everybody use. So, try to do a research on two-tier or
residual income programs in your target niche, and you may be
surprized with the results...
Two-tier programs reward you for signing up affiliates. This way
you earn commissions not only on your sales, you earn
commissions on their sales too.
A good example of residual income programs are web hosting
affiliate programs where you can profit from your sales lifelong!
Use Effective Tools for Your Google Adwords Keyword Research
First, did you know that you can spy on your competitors
keywords by using an amazing tool called GoogSpy:
Simply, enter a domain name of your direct competitors and see
what keywords they are bidding on. This little-known secret
could make your online profits soar instantly.
Second, as you probably know, the competition among advertisers
in ppc marketing is fierce. That's why you should avoid using
only free keyword research tools like Overture's Keyword
Selector:
http://inventory.overture.com/d/searchinventory/suggestion
You will miss lots of profitable keywords if you do so. To
succeed with ppc the only tool that works is WordTracker:
http://www.adwords-revealed.com/wordtracker
You should take at least a one day's subscription when you are
ready for your keyword research.
Get a Domain name, a Hosting Account, and Create a Simple
Landing Page
If you don't have your own web site for your niche product or
service that you advertise with ppc search engines, you are
leaving money on the table. Here's why...
Capture Your Google Adwords Visitors' E-mail Addresses
Yes, you can promote affiliate links directly with Google
Adwords. However, this way you will lose lots of prospects that
could be contacted later.
Picture this...
When you promote an affiliate link you drive traffic directly to
your affiliate web site. If a visitor doesn't purchase the
product or service immediately, the chances are he or she will
never purchase from your affiliate link again.
Of course, top affiliate programs place cookies on their web
site visitors' browsers. This way you get paid even if your
referral returns to your affiliate web site later. That's why it
is important to select the best affiliate programs from the
begining.
If you can achieve 1% visitor to sales conversion ratio (it
means 1 sale from 100 visitors) with Google Adwords - you have a
winner!
Imagine... What if you could set up a simple opt-in form on your
landing page and write a great copy encouraging your visitors to
subscribe to your newsletter or an e-mail course? You would
enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio
when driving targeted traffic to your web site with Google
Adwords!
You see, when you capture email addresses, you build a list.
And, as they say - money is in the list!
Follow Up With Your Subscribers and Pre-Sell Your Products and
Services
This step is where you make real profit. Simply, create quality
targeted content in your newsletter or ecourse and follow up
with your prospects using autoresponders.
It is said that online products and services are sold after 7 -
9 follow up messages. Besides, you can contact your subscribers
anytime later as new quality products hit your targeted niche
market.
This simple surefire action plan should help you boost your
homebased Google Adwords business profit instantly. As you can
see, without a web site you cannot profit as much as you could
by simply creating a one-page website.
About the author:
Gerardas Norkus has been marketing online since 1997. Take
advantage of his battle tested Google Adwords marketing
strategies that could quietly make you huge profits every single
month. Take 7-part e-mail course at:
http://www.adwords-revealed.com
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