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Title: What Is The Straight Scoop On MLM Leads Programs?
Author: Michael Lemm
Article:
Here's a great perspective on what goes in to being successful
with leads. With success likely measured by whether you enroll
someone... or not....in your primary business.
First & foremost understand that "you" are the key variable in
that success. The list of factors could include:
-- your method of contact -- your copywriting abilities -- your
phone skills -- your company -- your product -- your pay plan --
the investment -- your confidence -- their confidence in you --
your ability to create relationships -- your follow-up -- and a
million other things.
Bluntly....understand that quality leads are just one component.
The rest....quite literally....is in your hands. DON'T FORGET
THIS FACT!!
I've tried leads from most of the current leads programs....for
my money (literally) I've stuck with one company (I won't tell
you who here because that would smack of self serving
advertising.) The others were too expensive, performed poorly,
or both. Your and others' experience/opinion may differ of
course. And therein lies the first personal decision you must
make, which company do I choose?
Each leads company has pros & cons that will be specific to your
own preferences. Kinda hard to extrapolate to "you". Has to be
your own decision based on your criteria....obviously.
I do suggest....if you haven't already....to listen in on any
info calls each company offers that you can (if they have them).
If they don't offer them....contact management and ask
questions. Both should be a benchmark of any decision on
choosing a leads source....and an ingrained habit of every
Networker interested in utilizing a leads program.
A little tip for those looking into a leads program....invite a
few folks you trust from your organization to listen to a call
with with you (upline, sideline, downline leaders). Each of you
will "hear" something the others don't. You can compare notes
afterward and make the best decision for you as a group.
Afterall you will have the best success as a group rather than
an individual. So decide as a group. Buy in is easier then too.
Which means sustained joint effort leading to the organizational
growth and momentum you're all looking for together. That's the
best way to implement a leads program.....and exactly how the
good ones are designed to work. Join together....work together.
Now remember that what you offer and how you offer it are key
variables to success with leads programs (see above list). The
what is up to you (your primary MLM)....the how is helped along
by the program's system and training in support of your primary
MLM's concept. Keep in mind you should definitely use whatever
approach your company trains to (phone scripts, emails,
conference calls, direct mail, etc.). You combine the specific
leads system, tools, and training (if any) with your company
specific marketing approach.
The best leads are fresh, non-shared (exclusive), double opt-in,
pre-surveyed leads. You want leads 48 hours old or less, not
30-90 days. Even better are real time leads delivered
immediately after they submit their "request". You also want
leads that aren't sold to a gazillion other folks. No more than
1 plus you. Just how receptive do you think they'll be to you if
you're the 99th person to contact them? You also want people
who've expressed a DEFINITE interest, not those responding to a
free offer or sweepstakes ploy.
Also look at what tools the program makes available for you...if
any. For example, do they have autoresponders with unlimited
capability? Are the leads easily importable via CVS format? Do
they also provide you a generic lead prospecting site explaining
the concept of a home business that you can use to supplement
your company marketing tools....and to generate your own leads
if you wish (nice ice breaker)?
Training is another important factor. Do they consistently share
practical, tested, from experience tips designed to show you
exactly how to use a leads program to build a business? In short
does the training allow you and your group to create a
duplicable approach?
Now if the company is a "leads only" source...no tools or
training included.... that's not all bad. At a minimum the cost
should be more indicative of the lead quality itself. Just
evaluate per above and focus on lead quality...especially
targeting (for example...by zip code or company specific).
Plus, PLEASE understand that it takes time. You need to honestly
and aggressively work a leads program for at least 3-6 months to
get it rolling. If you're not commited to that stay away. In
fact, if you're that impatient Network Marketing isn't for you
anyway.
The bottom line of all these tidbits is this.
Be smart...find a program that fits your criteria per the above
comments. Then plug in your group and GET TO WORK!
About the author:
Michael is the owner of FreedomFire Communications including <a
href="http://low-cost-real-time-leads.com/">Real Time
Leads</a>....and the Moderator for HomeBasedBusinessForums.com.
Michael also authors <a
href="http://Best-MLM-Resources.blogspot.com"> Best MLM
Resources</a> where you're always welcome to drop in and catch
up on the latest tips, ideas, tools, leads, news, and insights.
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