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Title: Direct Mail Marketing Done Correctly, Cannot Fail
Author: Joy Gendusa
Article:
So how do you do it?
Direct mail marketing. When it comes to marketing your product
or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these
challenges admirably (it's not the only way to do it but it is a
proven method that always works). You can ALWAYS rely on DIRECT
MAIL MARKETING.
The postcard—direct marketing's secret weapon…
One of the simplest and most cost-effective forms of direct mail
marketing is the POSTCARD. Because postcards work so well they
can be considered one of the key small business marketing
strategies.
"I switched from sending out a monthly newsletter to my mailing
list, to sending out full color post cards.
Not only did it save me money on the cost of printing, but it
saved me the hassle of having to prepare the mailings.
Feedback has been very positive from our clients and the leads
have been pouring in. Plus my website hits have increased due to
promotion or it on our post cards!" Kerry Fuller, Realty
Executives
Direct mail marketing strategies…
To get new customers all you need to do is:
1. Get their identities (mailing lists do this).
2. Reach them (direct mail does this).
3. Attract their attention and get your message across (post
cards do this perfectly—you don't have to open them!).
4. Get them to contact you. (Your mailing piece, letter or,
preferably, post card, will do that if it's well designed and
written.)
5. The rest is up to your ability to sell.
To get your existing customers to come back for more all you
need to do is:
1. Keep accurate records of your customers (anyone who has ever
bought anything from you) in a database and keep it current.
2. Send them frequent mailings. Postcards are excellent. You can
send out a newsletter. You can send out personalized letters.
But keep contacting them. Tell them about new products or
services. Get them to respond.
3. Obviously you have to deliver excellent service or a great
product. You will get results with these marketing techniques
even if you don't deliver good service or a great product, but
it won't last long and you won't be able to maintain it.
4. Remember, the size of your customer base and the number of
mailings to it determines how much income you make. Fact. So, do
it correctly and you cannot fail.
About the author:
Joy Gendusa founded PostcardMania in 1998; her only assets a
computer and a phone. By 2004 the company did $9 million in
sales and employed over 60 persons. She attributes her explosive
growth to her ability to choose incredible staff and her innate
marketing savvy. Now she's sharing her marketing secrets with
others. Visit <A
HREF="http://www.postcardmania.com">www.postcardmania.com</A>
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