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Title: 6 Ways to Generate 100 Free Mortgage Leads in 20 days
Author: Hartley Pinn
Article:
Could you use some free mortgage leads? If you're new to the
mortgage business or a veteran loan officer who is a little
short on cash, you'll be happy to know there are several ways to
generate free mortgage leads.
That's right. Even if you're dead broke, you can still generate
good, quality, pre-qualified mortgage leads at no cost. Just
keep reading and I'll share 6 powerful steps to generate free
mortgage leads.
<b>1) Create a powerful unique selling proposition (USP) </b>
If you don't currently have a unique selling proposition - Find
one. What makes you different from all the other mortgage
lenders out there? What makes you better? Why should a prospect
use you over a competitor? Answer these questions and you will
have your unique selling proposition.
This is an important first step because you will need a strong
USP to generate free mortgage leads using the tips below.
<b>2) Find joint venture partners</b>
Offer a referral fee of $100 to $1000 for any referral
resulting in a funded loan. Offer this opportunity to all
friends, family, neighbors, anyone and everyone. Can you call
the past clients of a co-worker to generate referrals? If so,
you could split the commissions generated from your efforts.
<b>3) Give free seminars</b>
Arrange to present your USP to others to produce referrals. Here
are some ideas:
1) Contact the sales manager at real estate offices to present
your USP at a realtor sales meeting
2) Contact human resource managers. Give a free seminar to
employees of a company.
3) Present your USP to CPA's or financial planners to create
referral relationships.
4) Contact divorce attorneys and offer your services to their
clients.
5) Contact relocation companies
Do you need some ideas for how to successfully approach these
professional? If so, visit the following web page and download
three sample approach letters:
<a
href="http://www.Mortgage-Leads-Generator.com/a/refiletter.htm">
http://www.Mortgage-Leads-Generator.com/a/refiletter.htm</a>
<b>4) Write Articles</b>
Write articles about mortgage products, rates, no closing cost
loans or no money down financing. Then submit your articles to
article directories with your contact information at the end of
the article. Here are the article directories I recommend:
About:
sbinformation.about.com/library/blsubmission.htm
web-source.net/syndicator_submit.htm
Try to include the following elements in your articles:
1) Useful information - a must!
2) A text link to your site.
3) A lead generating offer relating to the subject mater in your
article.
Provide a link to a web page on your site where the reader can
get a complementary special report or something else of value.
If you submit just two articles a week to the sites listed
above, after one year you would have 100 articles all over the
internet. If you publish useful information, these 100 articles
could easily generate hundreds if not thousands of free mortgage
leads daily.
<b>5) Start your direct mail campaign</b>
Borrow money from a friend or family member and start a mail
campaign. Use a credit card or borrow a credit card to get
started.
If you borrow money or a credit card, offer that person a split
of the commissions generated from the project.
<b>6) Cross sell</b>
Once you get a client using one of the 5 tips above, impress
them with your extraordinary customer service skills and
generate a testimonial. Use that testimonial to create a
referral relationship with:
* HR manager at their work
* Listing real estate agent and that agents entire office
* Selling real estate agents and that agents entire office
* CPA
* Financial planner
* Insurance agent
* The seller of the home on a purchase transaction
* Title Company
* Real estate appraiser
* Neighbors
There you have it. Use these 6 tips to help jump start your
mortgage business. For more helpful mortgage lead generation
tips and advice visit the Mortgage Marketing Blog at:
http://Mortgage-Marketing.Mortgage-Leads-Generator.com
Please feel free to reprint this article as long as the
resource box is left intact and all links are hyperlinked.
About the author:
As a top producing mortgage loan officer, Hartley Pinn has been
actively testing, researching, and evaluating lead generation
strategies since 1995.
Mr. Pinn has written several articles on the subject and has
recently created the "Mortgage Leads Generator" Training Course
to teach new and experienced mortgage loan officers how to
generate a five to six figure monthly income while cutting their
work schedule down to only 10 hours a week.
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