Your Requested GoArticles Article

================================================================
THANK YOU FOR USING GOARTICLES.COM
The Articles Search Engine
Take A Moment To Visit Our Other Top Web Sites:
http://www.dropjack.com http://www.seo-news.com
http://www.sitepronews.com http://www.exactseek.com
http://www.blog-search.com http://www.smartwebgadgets.com
Use and distribution of this article is subject to our Publisher
Guidelines at http://www.goarticles.com/publisher.html
================================================================

Title: Marry Your Marketing Plan

Author: Joy Gendusa

Article:
Make a vow to keep up your marketing schedule in good times and
not so good times.

I have said it time and time again that marketing, no matter
what type you choose, is a building process. Here is the whole
thing summed up in one situation:

Assume for a moment that you had never heard of this thing
called "Cola". You go to your mailbox and get your mail only to
find a postcard that says "New Fizzy Drink! You'll Love It! A
Taste Like Nothing You Have Had Before!" You might run right out
and try it, but more than likely, not. Most people won't.

So you get a second postcard.

Still you do nothing.

Then you are talking to you're a friend from across town who
says "Hey, have you tried this Cola thing?" It turns out that
after he got his second postcard he went out and got a bottle to
give it a try.

Now the Third postcard shows up and you're thinking "OK, fine,
I'll give it a try." And you do, and you do love it, and it is
like nothing else. So now you have to tell your brother about it.

You see where this is going. If the makers of "Cola", whoever
they are, had sent cards to the whole town one time and then
abandoned the marketing due to a lack of response they would
have missed out.

So, now that you can no longer argue with the fact that you need
to keep up a steady stream of marketing to the same people
multiple times you are obviously thinking "How do I keep up with
the whole thing while I am closing the customers that I am
already getting?" The honest answer is get a direct mail company
to help you.

Whatever size your mailing list is I suggest that you have
enough pieces printed to mail to them at least three times.
Usually once every 2-4 weeks is sufficient depending on your
industry. You can set the dates for your mailings to go out and
let the marketing company take care of the rest. That means that
with one phone call you can take care of all of your marketing
for 3 months or more. No worrying about remembering, no
hassle-filled trips to the post office. All you will have to do
is run your business the way that you know how and let them take
care of your marketing.

Stop worrying about the steady flow of business that you need to
survive. Do something about it. Create a marketing plan, date it
for a while, then if it really works out, say "I do."

If you need more information on testing out your new marketing
beau, read my article Don't Assume, Just Test and Track.

Best wishes and a prosperous life together!

About the author:
Joy Gendusa founded PostcardMania in 1998, her only assets a
computer and a phone. By 2004 the company did $9 million in
sales and employed over 60 people. She attributes her explosive
growth to her ability to choose incredible staff and her innate
marketing savvy. Visit <A
HREF=http://www.postcardmania.com>http://www.postcardmania.com</A
>

================================================================
FORGET EXPENSIVE PPC ADVERTISING

Give your Website Top 10 Exposure across 100's of Search
Engines and Web Directories delivering 150 Million+ Searches/Mo.
$3 - $4/Month - Quick Inclusion - World Wide Placement!
Your Keywords - No Bidding - No Click Fraud - Stats Tracking

< http://www.exactseek.com/featured_listings.html >
================================================================