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Title: 3 Inside Secrets To Making You Richer Using Direct Mail

Author: Craig Garber

Article:
Making money using direct mail isn't easy. And anyone who tells
you it is, is lying.

To run a successful direct mail campaign, you must have a
compelling offer... amazing copy... and most important... the
right list to mail to.

And even if you have each of these things running at their
peak, there are many other subtle "little" tricks you can use to
increase the responsiveness of your mailings, which is what it's
all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6
little steps that each increase your response rates 1 or 2 %,
and before you know it, you've got a lot more money pouring in
than you did before.

So don't start neglecting the subtle differences -- this is
usually what separates the people who are marginally successful,
from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor
Gary Halbert taught me from "Day 1", you'll always open a
hand-addressed letter because you think its "personal" mail --
as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you...
you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner
of the front of your envelope, where your name and address
goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they
see the name of a company, even yours... your letter's either
trying to sell them something, or collect their money -- neither
of which is good for you if you want that envelope to get
opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia.
Again, when your prospects see a "bulk" rate, or even a metered
stamp, they know right-away... you're trying to sell them
something.

Also, try to use the "decorative" postage stamps the post office
has and not the "standard" stamps with a U.S. Flag. I always
tell my clients to use the ones that say "Happy Birthday" on
them.

After all, who doesn't like opening a personal letter that says
"Happy Birthday" on it?

I know having your letters hand-addressed is a pain. Honestly, I
do.

And I have seen some software out there that is "almost" close
to human handwriting, but the amount of variation from
letter-to-letter isn't quite there yet.

About the author:
Craig Garber is one of America's Top Direct-Response Copywriters
and Direct-Marketing Consultants. For more copywriting tips, go
to www.kingofcopy.com Copyright 2005 www.kingofcopy.com

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