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Title: Advertising Agency Software
Author: Laura Schweiker
Article:
There are many different types of software that an advertising
agency needs to conduct business efficiently. Here are some
examples of tasks that can be supported by software that is
currently available to agencies:
- Create estimates and quotes, invoices and schedules for client
approval - Prepare drafts of a new brochure, print ad, or annual
report for review - Manage client feedback on direct mail
materials - Track key project milestone dates - Prepare and
review media plans - Prepare a storyboard presentation for a
client - Prepare market research - Schedule project tasks -
Review rough cuts - Create project timelines - Manage external
client and prospect requests - Schedule media - Time tracking -
Track expenses against estimates - Plan and analyze resources
usage - Accounting and bookkeeping
To meet these needs, an advertising agency should consider the
following advertising agency software (<A
HREF=http://www.trichys.com/agency/agency-extranet-collaboration.
vm>http://www.trichys.com/agency/agency-extranet-collaboration.vm
</A>):
Graphic Design Software - The agency will need a creative design
Application Suite like Macromedia Design Suite or Adobe Creative
Suite to do the basic graphic design, storyboarding and other
more creative aspects of producing advertising material.
Audio and Video Editing Software - If they do the mockups of
their radio and television commercials in-house they will need
to be able to edit them for client review before they turn
everything over to the actual production company that produces
the final versions.
Office Applications - Most companies use Microsoft Office for
word processing, spreadsheet and presentation software since it
has become the standard for businesses.
Contact Manager - The agency needs a good contact manager to
keep track of all of their client information. Larger agencies
may want to opt for a sophisticated customer relations
management (CRM) system instead.
Email Client - An agency needs a good email client. Although
there are a lot of good email clients available, Outlook is the
business standard and has scheduling capabilities for meetings,
distribution lists, public folders, the ability to flag all
correspondence from specific individual clients and basic
content management capabilities.
Project management, Time & Expense Tracking Software - because
they work on individual projects, an agency needs software that
can track all of the costs associated with each project. The
software should be able to track employee time with the ability
to use split rates and multiple rates, raw materials, outsourced
invoices, etc.
Accounting Software - They need standard accounting software
that provides invoicing, accounts receivable, accounts payable
and general ledger functions. Larger agencies may need the
software to handle multiple currencies and tax codes.
New Possibilities
With the advent of extranets, special software suites have been
developed specifically for advertising agencies. They include
programs that can provide contact management, time & expense
tracking, project management, scheduling and email management.
Some of the applications can even interface directly with the
firm's accounting software.
Another innovation is the client service extranet. They have
replaced email as the favored forum for sharing and organizing
the vast number of documents that are part of all client/agency
relationships.
Using an extranet allows all employees, vendors, suppliers,
clients and others on the project team to have real time access
to all of the pertinent project details from anywhere in the
world. Best of all, an extranet makes it possible to share the
design documents, audio and video clips with the project online
in real time. No more waiting for courier delivery or a
face-to-face meeting providing better customer service than ever
before possible.
About the author:
Laura Schweiker writes extensively on the use of ad agency
software
(http://www.trichys.com/agency/agency-extranet-collaboration.vm)
and is an evangelist for extranet (http://www.trichys.com)
solutions.
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