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Title: Can craft show promotion affect your bottom line?
Author: Natalie Goyette
Article:
Oftentimes crafters complain that the show promoter didn't
"promote" the show and that's why sales were low. You don't
always know the reputation and reliability of a promoter until
you've done a show with them. The professional ones will do all
they can to draw large crowds, as they know it benefits them and
their vendors. Other promoters do as little as possible and rely
on reputation and local promotion. Some shows are so well
attended like the Garlic Festival in Gilroy California, which
annually draws over 100,000 people, that little promotion is
needed. Others like the Harvest Festival, although well known,
still do radio, TV and print advertising. Street fairs with 500+
booths, may do little promotion due to limited budget and count
on the city officials, businesses and local media to attract
buyers.
With the advent of the Internet, most shows can now do ample
promotion with lower costs. Anyone wanting to find out where
shows are in their area or an area they may be traveling to can
easily find it online. Several craft show location Web sites can
be easily found through Internet searching. Although this isn't
direct promotion, it is something--so count on most promoters to
be listed in some of the online directories.
Often savvy promoters will send postcards, discount tickets or
flyers to their sellers with their acceptance package. If you
have a mailing list, send out an announcement on postcards or by
e-mail, or mail free tickets with a notification of your
upcoming shows. You could even do your own PR by sending press
releases to local newspapers in the area where you will be
selling. This takes very little time and no cost at all.
Unfortunately, seasoned craftspeople know they can't count 100%
on promoters to promote their own shows! Do what you can to
improve your chances for a better show.
About the author:
Natalie Goyette is the best selling author of Craft Show
Success. Her e-book shows you how you can finally make money at
craft shows. www.craftshowsuccess.com
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