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Title: Mortgage Marketing in the 21st Century
Author: Jay Conners
Article:
For loan officers and mortgage brokers, marketing the benefits
of your products to your potential customers is very important
to the success of your business. It is also important that you
keep up with your competition's marketing concepts.
Marketing can rear its head in many ways. Verbally, through
networking. Business cards, mailers, flyers, billboards, radio,
television, etc.
The point of the above named marketing methods is to get
yourself and your products in front of your potential clients.
In the 21st century, the internet has become a very important
and powerful medium in the world of marketing.
So it is very important that you keep up with it, because you
better believe that your competition is.
Most mortgage companies, if not all mortgage companies by now,
have web sites that you can refer people to, so that they may
learn more about your company.
These web sites are great, but it doesn't tell the consumer
anything about you personally. And, more than likely, there is
an 800 number leading them in a direction other than yours.
Here is where you might want to consider building your own
personal blog about yourself and the services you have to offer.
This way, you can direct your potential customers here to learn
more about you and your products and services.
One of the many benefits to having a blog is for when you are
dealing with a customer that is out of state, and you would
never have the opportunity to meet them face to face.
Best of all, you don't need to be a rocket scientist in order to
build a blog. They are free, easy, and fun to build.
The internet provides a lot of great resources for building your
own blog. You just register with a blogging site, choose a name
for your blog, and they will provide you with the URL, and
template.
The entire set up of a blog takes no more than five minutes.
Once finished setting it up, be sure to add a photo of yourself
and a brief biography. As well as mortgage material you feel is
important to your customers along with a description of your
products you believe will be beneficial to their needs.
Than, every day you can add something new about yourself, your
products, or the mortgage industry to give your customers a
reason to keep returning to your blog day after day.
Once all is in place, be sure to add your blog address to your
e-mail and your business card.
End conversations with customers by asking them to visit your
blog, it is a great way for them to get to know you better,
which is very important when it comes to building relationships.
Building a blog is very easy and very fun. And it can really be
beneficial to you when it comes to building your book of
business.
So give it a shot, you won't regret it.
About the author:
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry, He is the owner of
http://www.jconners.com, a mortgage resource site. You can also
check out his blog at http://wwwmortgagespot.blogspot.com for
more articles related to the sales and marketing of your
mortgage products.
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