Boston Direct Mail Company: 2010

Wednesday, October 20, 2010

October SEO blogs

October SEO blogs
CHEAP OIL IN MASSACHUSETTS
direct mail advertising
Sealy Posturepedic mattresses
Boston Seafood
Boston seo
BOSTON SEO FIRM

Tuesday, October 19, 2010

Posterous | Direct Mail Advertising wants you to post to Direct mail advertising

posterous

Direct Mail Advertising just added you as a contributor to the site http://direct-mail-advertising.net.

Personal Message from Direct Mail Advertising

You can now post to our shared group blog, Direct mail advertising.

I've added your email address to the site so anytime you email post@directmailadvertisingnet.posterous.com, you'll see it online at http://direct-mail-advertising.net. The subject of your email becomes the title of your post, and the body and attachments of the email become the content of your post.

You can post text, photos, music, video, documents and all kinds of files, emailing it to post@directmailadvertisingnet.posterous.com. Try it now.

Yours,

Direct Mail Advertising

You can post to this site now by emailing post@directmailadvertisingnet.posterous.com.

Posterous is the place to post everything. Just email us.

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Wednesday, September 22, 2010

Your Requested GoArticles Article

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Title: Three Ways To Start A Conversation And Finish With A Sale

Author: Michel Neray

Article:
Ditch your elevator pitch. Zap your infomercial. And whatever
you do, keep your carefully worded, painstakingly developed,
positioning statement to yourself.

They may make you sound clever, but your elevator pitch,
infomercial or positioning statement don't exactly make for good
conversations. Which is a shame, because last I checked, even a
sales conversation is just that - a conversation.

So what can you say to a prospect sitting across the boardroom
table, or someone you meet at a networking event or the beach
bum in the next chaise longue? How can you start a conversation
in a totally natural, familiar way that doesn't sound like a
sales pitch to the other person, doesn't feel like a sales pitch
to you, and yet increases your chance of getting your next
referral or making your next sale?

Unfortunately, there's no such thing as a magical phrase or
headline that will make the other person want to buy your
product or services - it just doesn't exist.

What does exist, however, is an approach that will elicit
interest from the other person so that he or she will want to
engage you in a conversation. As a copywriter, I have adapted
several copywriting styles and approaches for use in verbal
conversations.

Here are three of my favorites.

#1 The Provocative Question

Chances are, you've seen this technique on websites, flyers and
direct mail. It's Copywriting for Direct Marketers 101, and it
works just as powerfully in verbal conversations. In fact, it
works so well that I'm surprised people don't use it more often!

The best way to come up with a Provocative Question is to ask
yourself the following:

"What question can I ask, such that the response from the other
person allows me to say, 'That's what I do...'?"

The best Provocative Question pinpoints a problem or a symptom
of a problem that the other person has. However, don't get
trapped into thinking that the problem has to be a big, generic
problem that the category as a whole solves. It can be a small
but nagging problem, or even a one that people have when they
deal with your competitors.

Many people have a hard time coming up with Provocative
Questions because, ironically, the most compelling ones are also
the simplest and most obvious. Another thing that people have
trouble with is answering a question with a question -- when
someone asks us a question, we're wired to answer. What I am
suggesting here is that you use that wiring to your advantage.

Here's an example. When someone asks me what I do, I often
answer back with a Provocative Question like this:

"Well let me ask you a question. When you go to a networking
event or when you have to introduce yourself in public, how
confident are you with the way you describe your business?

Almost every time, the person acknowledges that he or she
doesn't feel confident with the way they describe their
business. In that moment, I have engaged the other person's
interest by presenting what I do in a way that's personally
meaningful to him or her. Then, what generally ensues is a
conversation about the sales and marketing challenges they have
and how I can help.

If, on the other hand, the person responds by saying that
they're totally confident with the way they describe their
business, that's cool too. I have two choices; I can either move
on to another provocative question, (such as, 'That's great, do
you get the response you want or would you like more people to
ask for your business card, even in social situations?'), or I
can talk about how being confident about the way you describe
your business shows you have exceptional clarity the true value
you offer to your clients -- and how that's the absolute most
fundamental plank of your sales and marketing.

It's all good -- it's all about having a conversation around an
issue that's both A) important to the other person, and B)
related to a core challenge that you help your best clients
solve.

#2 The Level-Setting Statement

If you're a financial advisor, consultant, or in any other
crowded profession where your prospects are very familiar with
-- perhaps even jaded about -- the kind of work you do, this
one's for you.

The 'level-setting statement' is a universal statement that gets
the other person nodding in agreement and then, WHAMMO! your
point of difference hits them like a ton of bricks! Here's why
it's such a powerful technique. You can only be different in
comparison to something else. That's what the level-setting
statement does -- it establishes what that something else is.

Here's just one example from an event planner I worked with:

"There are five specific areas of expertise that are absolutely
critical in major event planning. (Pause - and wait to see if
the other person wants to know what they are.) While there are a
lot of excellent event planners who can do a good job in one or
two of them, it's extremely unlikely that any one event planner
would be an expert in all of them. Because I've been in the
business for 15 years -- on both the corporate as well as on the
vendor side -- I've developed a detailed planning process around
each and every one. That's what enables me to track and manage
the myriad of details to guarantee a successful event."

By stating the level-setting statement up front, you educate the
other person about the industry you operate in, and establish a
frame of reference that gives meaning to the differentiation you
want to communicate.

You can use this approach to challenge an underlying assumption
that people have about the industry, to illustrate a small but
significant problem that generally annoys customers when dealing
with your competitors, or anything else that allows you to
highlight your solution.

Take a look at your own point of difference. Can you come up
with a level-setting statement that will help you stand out even
more?

#3 Address The Stereotype Head-on

You know how as soon as people discover you're a
_________________(insert your title here), they immediately form
an impression about you that's based on a stereotype?
Unfortunately, that stereotype is often negative.

For professions such as life insurance agents or used car
salespeople, where the negative stereotypes run strong and deep,
I recommend you address the stereotype head-on:

"If I tell you I'm a used car salesman, you'd probably think
'plaid jacket guy who sells lemons to unsuspecting customers',
right?"

Pausing here is important here, because you want to give the
listener time to move the image of the stereotype from the
unconscious part of their brain to the conscious part. They
might even want to chime in and give you their negative
experience about dealing with 'people like you'.

Perfect - now their guard is down. Now you can continue on to
explain how your business, service or approach 'fixes' the
problem that everyone else in your industry has created. That's
your most compelling differentiator!

Stop selling! And start having real conversations!

Simple as it may seem, everything truly does start with a
conversation. You're not trying to tell your entire story, nor
are you even trying to get the most important points out of your
mouth first. All you want to accomplish is elicit interest from
the other person; to have that person say, 'tell me more'.

So don't think of these as sales techniques - think of them as
conversation starters.

The rest is up to you. If you are genuinely interested in
helping the person you're chatting with, chances are better than
excellent you'll finish with a referral or a sale. Now go out
and have some conversations!

About the author:
Michel Neray gives consultants, coaches, trainers and
independent professionals a better way to differentiate,
position and brand themselves. <a
href="www.EssentialMessage.com">Subscribe</a> to his
e-newsletter, and find out about his workshops, copywriting
services, keynotes and coaching.

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Your Requested GoArticles Article

Title: Lack of Storage Space Cramping Your Style? Consider a
Self-Storage Unit

Author: Aldene Fredenburg

Article:
Are there activities you'd love to get involved in, but hesitate
to do so? Maybe the activities are equipment-heavy, and your
first thought is: Where am I going to put all the stuff?

<a href="http://www.storetodoor.com/">Self-storage</a> may be
the perfect solution for you. While lots of media pundits make
jokes about people owning so much stuff they have to rent
storage units to keep it all, there are good reasons for keeping
even often used belongings in a storage site.

People have been known to store everything from expensive sports
cars to speedboats in self-storage units. Especially for people
in tiny urban apartments, it's like having a shed or an extra
room in the house. If you have a sport - skiing, scuba diving,
rowing - that requires both quality equipment and travel to
another location in order to engage in the sport, why not stash
the equipment in a storage unit and make a quick trip to the
unit on your way out of town?

Of course, you need an organized approach to storing your stuff
if your plan is going to work. Simply opening your unit and
tossing your stuff in after an out of town jaunt isn't going to
work well for you after a while, especially if you've got a
number of activities that require different kinds of equipment.
You need to plan out your usage. Separate the equipment by
categories, and store it neatly in its own space. Pay attention
to how you're planning to load the equipment into your vehicle,
so that you can move it quickly and neatly from storage unit to
vehicle and back again. If your equipment needs maintenance, it
may be possible to store the equipment and supplies to perform
the maintenance on-site.

A great solution for eBay sellers

Maybe your idea of a great time isn't to go sculling on the
Charles or skiing in the White Mountains; maybe you get your
adrenaline pumping by cruising yard sales and selling your finds
on eBay. If you're a serious seller, you may be wondering how to
maintain your sales success and still have a life and a home
that allows you to let people in the door.

If you're buried in Hummels and My Little Ponies up to your
eyebrows, self-storage may offer a solution. Create a set of
bins and an index that allows you to quickly find your products;
if the space and the management allow, you could even set up a
packaging station, complete with packing materials and a postage
scale, and package the orders there. Make sure the unit is close
to your home and the post office, and establish a schedule that
allows you to download your orders, process them at your unit,
and ship the items on time.

Storing space-eating sports equipment or running a direct mail
business largely away from your home will allow you your fun or
your business success and still let you maintain an attractive,
comfortable and orderly home for your own enjoyment and for
entertaining friends and family. Self-storage can be a great
deal; it can even be great feng shui!

About the author:
Aldene Fredenburg is a freelance writer living in southwestern
New Hampshire. She has written numerous articles for the
Internet and for local and regional publications. She can be
reached at amfredenburg@yahoo.com.

Your Requested GoArticles Article

Title: 8 Dynamic Marketing Tips

Author: Bob Leduc

Article:
8 Dynamic Marketing Tips Copyright 2006 Bob Leduc
http://BobLeduc.com

Here are 8 dynamic marketing tips to help you increase your
sales and profits fast.

1. Don't Just Sell Benefits

Don't just tell prospects what they gain when they buy your
product or service. Tell them what they lose if they do not buy
it. Most people fear loss more than they desire gain. Customers
want your product or service to enjoy the benefits it provides.
They will want it even more when you remind them of what they
lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise
can help close a sale. For example, adding an unexpected bonus
immediately before your prospect takes the last action to
complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery - Even When You Can't

The faster you can deliver your product or service the more
sales you will get. If you cannot deliver all or part of your
product immediately, add something to the purchase that you CAN
deliver immediately. It could be as simple as a series of
helpful tips related to your product posted on your web site
...available only to new customers.

4. Make Buying Easier

Every non-essential action in the buying process is an
opportunity for customers to reverse their decision to buy. Look
for ways you can make your buying procedure easier and faster.
For example, many marketers use a multi-step shopping cart to
get online orders when a simple online order form would do the
job with just 1 or 2 quick clicks.

5. Improve Your Offers without Lowering Your Price

You don't have to reduce your price to improve your offer.
Instead, simply load it up with bonuses. Make sure your bonuses
have a high perceived value to your customers ...even if they
cost you little or nothing.

6. Keep Your Advertising Up to Date

If you never make any changes in your advertising, your sales
will eventually decline. Don't abandon advertising that's
working - but do keep trying to improve it. And regularly test
new advertising to see how it works for you.

7. Outsmart Your Competitors with Alternative Marketing

Look for some alternative marketing methods your competitors are
overlooking. That's how one internet marketer discovered direct
mail postcards. They proved to be a highly effective and very
low-cost way to generate traffic to her web site ...while
concealing her marketing activity from competitors.

8. Neutralize Customer Complaints Quickly

Handle customer complaints quickly and with a positive attitude.
Strive to preserve your relationship with the customer instead
of your immediate profit from them. They will reward you with
repeat sales and referrals instead of punishing you by telling
everybody they know about their unhappy experience ...causing
you to lose future customers.

Each of these 8 marketing tips reveals a proven low-cost
marketing tactic many other small businesses have used to boost
their sales and profits. Integrate them into your marketing
program now and you'll quickly start enjoying the same results
too.

Bob Leduc spent 20 years helping businesses like yours find new
customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. You'll find his low-cost
marketing methods at: http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV

About the author:
Bob Leduc spent 20 years helping businesses like yours find new
customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. You'll find his low-cost
marketing methods at: http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV

Your Requested GoArticles Article

Title: Satellite TV Comparison -- Providers and Dealers Compared

Author: Brian Stevens

Article:
Satellite TV Comparison

Satellite TV providers are the companies that offer satellite TV
programming to the public. They purchase satellite TV
programming from networks, independent companies, and radio
stations, then make their programming available to the public
through the use of satellites.

Satellite TV dealers are the companies who sell the satellite TV
services and satellite TV equipment offered by the satellite TV
providers.

In the U.S. there are two major satellite TV providers -- DISH
Network and DIRECTV -- and there are hundreds of satellite TV
dealers who sell their services and systems.

Satellite TV Providers Comparison

DISH Network

DISH Network was launched in 1996, and currently has more than
12 million subscribers. It's ranked #1 in customer satisfaction
among all cable and satellite TV providers by J.D. Power and
Associates.

DISH Network offers 375 channels of all-digital satellite TV
programming including movie channels, pay-per-view programs,
sports packages, and Sirius satellite radio. They have the
biggest variety of movies, shows, and international programming
of the two satellite TV providers.

DISH Network programming starts at $19.99 for 40 program
channels, and goes up to $74.99 for 375 channels, including 60
Sirius radio channels.

DISH Network has 24/7 Internet and toll-free customer service,
and offers a lifetime warranty on their satellite TV systems.

DIRECTV

Started in 1994, DIRECTV was the first DBS (direct broadcast
satellite) TV provider. It currently has more than 14 million
subscribers and is ranked #2 in customer satisfaction among all
cable and satellite TV providers by J.D. Power and Associates.

DIRECTV offers 250 channels of all-digital programming including
movie channels, pay-per-view, sports packages, and XM satellite
radio. They have the most sports packages of the satellite TV
providers.

DIRECTV programming starts at $29.99 a month for 155 program
channels, including 31 XM radio channels, and goes up to $96.99
for 250 channels.

DIRECTV has 24/7 Internet and toll-free customer service, and
offers a one-year warranty on their satellite TV systems.

Note: For more information on DISH Network or DIRECTV's
satellite TV service, including their latest bonuses, free
gifts, and ordering information, click on the links below.

Satellite TV Dealers Comparison

Due to the rise in popularity of satellite TV, satellite TV
dealers have been popping up all over the country promising the
best deals, the best service, and everything else under the sun.
But many of them have hidden service fees, provide you with
shoddy installation, and give little or no customer service.

I've spent numerous hours researching online satellite TV
dealers to find out who's the most reputable and who has the
best deals. Here's a rundown on the top four dealers:

DISH Network Satellite TV Dealers

Allsat (Best)

Established in 1995, Allsat is one of the oldest and most
reputable online satellite TV dealers. Their prices, reputation,
and service are second to none.

Allsat currently offers:

* A free satellite dish and up to four free receivers * Free
professional installation * Free DVR (digital video recording)
receivers * Free HD (high definition) receivers * 24/7 customer
service * Lifetime equipment warranty

VMC (Good)

VMC is one of the largest and most well known satellite TV
dealers in the U.S. They installed the satellite TV system in
the U.S. Capitol building.

VMC currently offers:

* A free 4-room satellite TV system * Free professional
installation * Free digital video recorders * Free HDTV
receivers * 24/7 customer service * Lifetime equipment warranty

DIRECTV Satellite TV Dealers

Rapid Satellite (Best)

In business since 1999, Rapid Satellite is one of DIRECTV's top
satellite TV dealers. They have thousands of satisfied customers
in hundreds of cities across the U.S.A.

Rapid Satellite currently offers:

* A Free 4-room system * Free installation * Free DIRECTV DVR
(after $99 rebate) * Free HDTV receiver (after $99 rebate) *
24-hour customer service * One-year equipment warranty

iSatellite (Good)

ISatellite is one of DIRECTV's top satellite TV dealers. Though
relatively new, they are one of the most reputable online
dealers in the U.S.

iSatellite currently offers:

* A free satellite TV dish and up to four free receivers * Free
professional installation * Free DIRECTV DVR receiver (after $99
mail-in rebate) * Free HDTV receiver (after $99 mail-in rebate)
* 24/7 customer service One-year equipment warranty

Conclusion

The first thing you should do if you're thinking about getting
satellite TV is to see what program packages DISH Network and
DIRECTV have to offer.

After you find what you want, check out their dealers to find
out what equipment options are available, what programming
options are offered, and what their fees are for various
services.

You can find all of this information by clicking on the links
below.

Click on the following link for more information on <A
HREF="http://www.thesatellitetvguide.com/">free satellite TV
systems and service</A>, or these links for ordering
information, the latest offers, and free bonuses from <A
HREF="http://www.thesatellitetvguide.com/free-dish-network.htm">D
ISH Network satellite TV</A> or <A
HREF="http://www.thesatellitetvguide.com/free-directv.htm">DIRECT
V satellite TV.</a>

About the author:
Brian Stevens is the senior editor for <A
HREF="http://www.thesatellitetvguide.com/">The Satellite TV
Guide</A> and has written extensively on satellite TV
comparisons.

Your Requested GoArticles Article

Title: The 3 Steps To Marketing Like The Big Dogs From Home As An
Independent Loan Officer

Author: Joy Gendusa

Article:
You're an independent loan officer that works from home, but you
still want to sell like you're backed up by the Big Dogs. That
is not so hard when you know how to market. Sure, if you could
market with XYZ's big-time budget, then you could get more leads
and close more loans. But, what if you don't have that kind of
marketing budget? There is still a way to get those leads; you
just have to get smart about it - like the Big Dogs.

It all comes down to RESEARCH. The hardest part is figuring out
what to sell to whom. A one-man band with 30 different products
to sell needs to know HOW to promote, WHAT to promote and WHO to
promote to.

1) Research which product you need to market.

When you start researching, you cannot go off of assumptions
because you know what they say about a-s-s-u-m-e (makes an ass
out of 'u' and 'me'). What you have to do is go through your
client list and tabulate what product you sell the most of.
First calculate what product you sell the most of and then
calculate what product you make the most money on. Those are the
two products that you start with. However, if what you sell the
most of is what you make the most amount of money on, then that
is pretty fantastic - but not likely. You'll probably find two
products. Usually, you really have to do a sincere survey. You
are looking to market the product that makes you the most income
the quickest FIRST. "Thinking" it is a particular product rather
than "doing" an empirical study is not marketing smart - because
you may be wrong - believe it or not. When you are working from
home, you need to be twice as smart when it comes to your
marketing.

How you do it?

Make a spreadsheet and go through all of your past closes over
the last few years. List them out: Product A, B, C, D - get
every close you made over the past few years and mark down what
the product was and what you earned off of it.

Example:

Product A earned 1% Product B earned $900 Product C earned ½%
Product D earned 1500.00

You will be able to "see" exactly what product you are selling
the most of and what product you are making the most money on.
Then you can start marketing to your bread and butter first.
Once you have consistently marketed that product for a while,
then you can supplement your marketing strategy and market the
other product, the one paying the biggest commission - while
keeping the campaign continuing on your bread and butter.
Marketing smart means marketing first what you sell the most of,
the fastest. That is an important datum - it sums it all up.

Now that you know which product to start with, you have to know
who is going to buy it, which comes to our next step.

2) Research to find who the audience is that you are going to
sell to.

Not all audiences are the same. Take for example the Will and
Grace Show. Not everyone would want to watch that. Just like
there is a totally different target audience for The Lawrence
Welk Show. (If you never heard of these, then more than likely
you aren't their audience.) Case in point: you have to determine
who your audience is, which is called a "market". A "market" is
a type of audience, a type of user. So, figure out everything
you can about that particular market that buys your
bread-and-butter product. And you already have access to all
their data - age ranges, credit scores, credit rating, income,
etc. Tip: do another spread sheet.

Once you have the demographics of the people that buy your
"easiest-to-sell" product, then get a list of that particular
type of audience. You can go to a list company that you feel
good about and have gotten recommendations for, and buy a list
of people within that criteria.

The reason you want to do such a thorough job of finding out who
you are selling to is that 40% of your marketing campaign's
success (success meaning whether or not you get a good response)
is dependent on your list. Besides, it is your list and the
postage that are going to be the most expensive parts of your
direct mail campaign. I cannot stress enough the importance of a
good list - it makes all the difference between marketing smart
and...well, if you are not targeting your public, you aren't
really marketing at all.

After you research out who your target market is,

3) Figure out what to say to them.

The thing about people in a certain profession or a certain
industry is that they have been in their industry for so long
and know so much about their profession that they start to think
that people know as much as they do - or should know as much as
they do. Most people are not educated in your particular
product. Most people do not know there are all types of rates
and products that are available to them depending on their
credit, income, etc. And these people are not necessarily
illiterate hicks from Country-Bumpkinville! They are educated
people, but they have lots of other things they deal with
everyday that take up all their time, e.g., picking up the kids
from school, dealing with the boss at work, etc. Not everyone is
watching Alan Greenspan every day!

Another thing you need to know, before you decide what it is you
need to say in your message, is that it is very hard to educate
people - they don't want to be educated necessarily. You need to
find out what the "button" is that people will respond to, that
will get them to come to you for loans or refinancing or
what-have-you. A "button" is a word, phrase, picture, etc. that
elicits emotional response. People may not understand "No PMI",
but they understand "fast cash". What is it about them that
would make your message mean something?

It is all analysis. To figure out what you want to say, you have
to figure out what people will respond to. You don't really want
to say, "I'm the best broker ever that can match up any product
with any customer!" although that may seem like a good idea.
First of all, a lot of people don't even know what a mortgage
broker does!! So don't say that. You have to market differently
to different types of people.

People have different agreements and fixed ideas and
experiences. For example: Someone that has bought several homes
has more experience on that line than someone who has never
bought a home. If you found the product you sold the most of was
to first-time home buyers , then you know they have little or no
experience with mortgages. But everybody wants to own their own
home; so what you want to say to them is "You CAN own your own
home - it's EASY!", or something of the sort. Look at it from a
different angle. One person, who is really into boats and is
reading Nova Online - Speed Machines, would understand a jet
hydroplane with a lightweight composite hull and a jet engine
that could deliver 5,500 horsepower with the afterburner lit.
But another guy, who has never owned a boat before, may just
think it is just another fast boat and all he's looking to buy
is a fast boat - without all the engineering details. You have
to get your message across to your target market that is going
to communicate to them. In other words, they are going to
understand it and RESPOND.

Working out of your home, you don't have access to the Big
Mortgage Bank's Marketing Department. When you don't have a
marketing expert telling you what to do, you may still need that
expert's help. So here again, do research to get that help or
assistance. Go on the internet to find the biggest lenders web
sites. Get on their mailing list. Look at their marketing
materials so you can see what they send you - not "you" as
broker, but "you" as a potential customer. Not only are you
researching how you are making the most money, but also research
how the Big Dogs are bringing in the clients. What are the
materials they are sending to the end-user? There is no need to
reinvent the wheel. Find out what is working and do that. A lot
of those Big Dogs are doing postcards.

Here's your assignment:

Now that you know, 1) which product you sell the most of, 2)
which product you make the most money on and 3) what the
successful big lenders are doing; start by mailing postcards
(repetitively) to the first audience that buys "Product (1)".
And you will start generating the kind of leads that buy the
product that sells the easiest. Then, while still marketing
"Product (1)", start mailing postcards (repetitively) for
"Product (2)" and you will start getting leads that will buy the
product that will pay you the highest commission. You will first
get leads from the most-volume product and then while you are
still getting those and closing them fast, you will get leads
that pay the highest commission. Make sense?

To recap:

* Research

* Pick your marketing media - I recommend postcards. You will
get a lot of "bang for your buck" with that type of media.

* Find a resource for mailing lists.

* Get inside that public's mind and BE them and figure out what
they would want to know. This, by the way, is a trade secret. If
you can get inside your public's head and look at it from their
viewpoint, then you can be a genius in your message. It is
actually BEING them and looking at things from their viewpoint.
Take Joe Blow who has never refinanced. Someone with average
credit would probably be interested in a low cost equity line of
credit so he can get money out of his house. "Getting money"
communicates to people.

* Send out postcards repeatedly getting a specific message
across to your target audience that communicates their button.

If you want to sell like the Big Dogs, then learn some
marketing; get yourself educated. Actually, this will make you
stand out instead of running with the pack of inexperienced,
uneducated marketers (you're competition). Good Luck!

About the author:
Joy Gendusa founded PostcardMania in 1998, her only assets a
computer and a phone. By 2005 the company did over $12 million
in sales, employed over 100 people and made Inc. Magazine's
prestigious Inc 500 List as the one of the 500 fastest growing
companies in the nation. Visit http://www.postcardmania.com for
more free marketing advice.

Your Requested GoArticles Article

Title: Top Tips For Starting Your New Business

Author: Roy Babineaux

Article:
Prices are going up, up, up and just about everybody is needing
a little extra cash these days. This is probably the best time
ever for you to own your own small business.

Now before you start thinking you'll have to get a bank loan,
remember that you can own a small home-based business for just a
few dollars--or even FREE.

You can easily run your home business from your kitchen table
and, frankly, you can finance your business from a few bucks you
save out of the grocery money.

How much time will it take to run your home business? That
depends on several things, but mostly it depends on how hard you
want to work your business. If you've got lots of time through
the day you can work your business, then you can go after it
full force. If you've already got a job or two, you can work
your business in the evening, in the morning before work, or on
the weekends.

The amount of money you earn will largely depend on how hard you
work your business. If you're full-time, your business can start
out earning hundreds each month and move up to several thousand
dollars a month in earnings.

Work your business part-time and you can earn anywhere from an
extra $100 to $1,000 per month. And that might be just what you
need to supplement your income from your regular job.

What kind of business should you own? Try to find one that
matches your talents and needs. If you like to talk to people
and sell them on your ideas, you would do very well in a
business that requires a little selling. You'll enjoy it and
make a lot of money at it.

If the idea of having to sell something makes you want to run
the other way, don't worry. There are businesses that require
almost no selling. About all you have to do is use the products
you sell and talk to people about the products when they ask.

Of course, new customers rarely fall into your lap. You have to
make an effort to find new prospects. Here are several simple
and cheap ways to get new customers.

1. Talk to everyone you know about your business. More than a
few will take an interest and want to buy from you.

2. Send out letters or postcards. Send 10 per week. You can get
names and addresses from clubs, associations, the chamber of
commerce, and "list brokers" who are in the business of selling
addresses. Check your Yellow Pages under "Direct Mail."

3. Put up a web site. Include all your experiences, products,
and ideas on it, then register the site with Google. It's free
to do and pretty soon all the search engines will include your
site's listing.

4. Put ads in email newsletters. It's a very cheap way to reach
thousands of people who are probably very interested in a home
business. Search Google for "ezine directory" to find sites that
list thousands of email newsletters.

5. Sell your products or service as a fundraiser for a local
non-profit. They can sell the product you supply. It's a win for
them and a BIG win for you, as you'll make money from those
sales and often grab new customers in the process.

6. Sell at flea markets in your area. Get a low-cost booth and
tell your story to anyone who will listen. That's what flea
markets are for, and you won't feel one bit out of place.

7. If you already have a web site, promote your business on your
site and convert your audience into customers.

These are a few time-tested ideas to help you get started. If
you're getting the itch to start your own business, go for it.
It'll be the smartest thing you'll ever do.

About the author:
Roy Babineaux is President/CEO of Cajun Country Candies. He
started CCC as a home-based business, then grew it into a huge
organization spanning the United States. Learn how to start your
own business for FREE, then earn big up to 40% commissions. Get
started at http://www.cajuncountrycandies.com/usa Reach Roy at
roy@cajuncountrycandies.com

Your Requested GoArticles Article

Title: The 4 Step-Program For Using Direct Mail To Recruit

Author: Joe Niewierski

Article:
So you're are looking to recruit for new mortgage brokers. When
you think about doing that you probably hope that you can create
enough interest in your company that you have enough hiring
prospects to choose from and still be able to get the cream of
the crop. There are many options out there for recruiting. But
when looking for good mortgage brokers, it is best to look at
what will get you the best Return On Investment. Just like in
attracting clients to your business and calculating the ROI by
tracking what each of those leads spent, take a look through the
same window in applying Direct Mail to recruiting brokers.

Direct Mail is one of the best ways to recruit. Why?

1. You can get a targeted list. Because when using direct mail
you can easily acquire a very targeted list of mortgage brokers.
You can get a list of mortgage brokers with home addresses. You
can get a list of brokers with a certain income. You can get a
list of brokers in a certain area, a certain age range. This
makes it easy to only attract the brokers who will fit into your
business model.

Pay your list close attention. It could take you from the
"pedestrian" approach and shoot you over into the fast lane.
Targeted lists are not the only benefit is using Direct Mail to
target new recruits. Now let's look at the other two points and
see how they all tie together.

2. You can make the main "button" your headline. A "button" is
word, phrase, picture, etc. that elicits an emotional response.
Your direct mail piece should show that the opportunities they
will have at your company are better than the opportunities they
will have at their present company - right off the bat. You want
an emotional response because you want them calling you.

In designing many direct mail postcards for the mortgage
business, I have found that there are three key buttons that
brokers respond to when being recruited. You can use any of
these when you are using direct mail for recruiting. Using them
in the headline will evoke the best response.

The three main points that are going to get a broker's attention
are:

a) Earn larger commissions, b) A better selection of products to
offer, c) "Brand Recognition" - you have a great company
identity to back them up.

Making the headline tie in with your list is key. Maybe you pick
a list with their annual income a little low so that you can
target this demographic by saying something like "Not Taking
Enough Home? We can give you higher commissions".

If your business model is having more products to sell and
consequently a higher closing percentage for that mortgage
broker, then get that message across in your headline. Remember,
you only have a few seconds to communicate your message in a
direct mail piece, so push your particular button in the
headline.

Let's say that your business model is such that you only offer a
small portfolio of products because that is your niche and you
don't plan to expand your product line. You may want to push
higher commission structure. In essence, pick which one of the
big 3 fit your company best and run with it.

As a mortgage company, you give your brokers opportunities and
pay them - in its simplistic form. Direct Mail is one of the
best forms of advertisement when recruiting because you push
whichever opportunity button that directly communicates your
business. Make that "button" your headline. Elicit that emotion,
get the call. The other opportunities or benefits you can put as
secondary communication - for example in a bulleted form on the
back of the postcard. But your headline needs to pop and pull
with the main button that you want to get across.

3. Use a postcard. The difference in sending a nice professional
letter rather than a postcard is this one thing: Are they going
to open it? How many "junk mail" pieces do you get in the mail
and don't even open? Plenty. Get their attention in the few
seconds that you have and get your point across. Postcards are
short, sweet and to-the-point. You may never have that
opportunity with a letter. Then when they respond, follow up
with a letter telling more about your company. But make sure
that the letter has your same colors and/or logo on it so they
recognize it as the same company who sent them the postcard.

If you have a full color dynamic postcard that says "Wish you
were reaching your full potential as a mortgage broker?" Or "Are
you're commissions not what they were cracked up to be?" That is
going to jump out at them. That's exactly what you want. Now
you've got their attention and they will be more likely to call
and see what you have to tell them.

Also, you want to get your message across with two or three
postcards - each slightly different than the first, but with the
same look, feel and colors. All you want to say is what
opportunity you are offering - don't put all the details on the
card, just make them want it and make them call. A letter or
package sent out afterwards that explains your whole business,
what you can offer them, what products you offer, what your
commission scale is (a lot of times your commission scale is too
much to put in the postcard) is a great follow up. In the
postcard, just tell them that more than likely what you're
offering is better than what they are getting now.

4. Finally, tell them to give you a call. Your headline and
graphic are the most important parts. Get their attention first
as the main focus - then they will turn the postcard over to
read what else you want to tell them. But don't forget to
command them to call you.

You can be extremely effective in recruiting with direct mail
postcards because with direct mail you are directing your
message to a well-defined target that is more likely to respond
than if you just shot off an arrow with your eyes closed. Good
luck and happy hunting!

About the author:
Joe Niewierski, VP Marketing at PostcardMania, became a
published writer after graduating with a BA in Advertising from
USF. Joy Gendusa founded PostcardMania in 1998. By 2005 the
company did over $12 million in sales, employed over 100 people
and made Inc. Magazine's prestigious Inc 500 List. Visit
http://www.postcardmania.com for more marketing advice.

Your Requested GoArticles Article

Title: Make Your Computer Immune To Viruses

Author: Willie Reynolds

Article:
The applications of the Internet continue to expand every day.
Big businesses and small businesses, home businesses and other
types are beginning to become dependent on their web connections
in order to stay afloat and profitable in the competitive world.
One glitch in the system in the form of a computer viruses can
end up costing any type of business incredible amounts of money
in downtime, repairs, and lost opportunities.

As individuals also begin to use the Internet more and more,
personal computers are also increasingly prone to attacks from
ever-changing viruses and attacks. These viruses are often
developed solely with malevolence in mind, with no direct threat
intended to the individual impacted by the virus. On the other
hand, some viruses are intended to crash a system or to gather
information about a specific person. It is essential that you
keep your computer safe from attack by these viruses.

The first rule of defense in keeping out harmful computer
viruses is to avoid opening attachments from unfamiliar e-mail
addresses. This is the most common way that a virus developing
miscreant will lull the unsuspecting into downloading a
computer-crashing program onto their personal system. These
viruses seem able to get into any e-mail server and you must
avoid opening the attachment, tempting as it may sound. It is
unlikely that anyone has sent you a chance to win a million by
finding out your e-mail, so remember that some of the rules of
real life apply to cyber space as well: if it sounds too good to
be true, it probably is.

The second major step is to obtain some kind of anti-virus
software. These programs are available everywhere, and can be
obtained for free through reputable companies like Microsoft or
McAfee. All of the computer techs I have ever talked to say that
the AVG system available for free is just as good as any other
software out there when it comes to virus detection and removal.
Another good program is the Norton Anti-Virus. Any software you
choose should have a tool which allows you to scan your computer
in general, specific programs in particular, and any suspicious
documents. It should also allow you to isolate, contain, and
remove any viruses found in the scanning.

Scan your entire computer with your software every couple of
days, especially if you are a heavy Internet user. New viruses
with more cleverly hidden infiltration abilities are appearing
every day, and it is imperative to know if you have been
affected. Similarly, most anti-virus software will have updates
available constantly, and you must take the time to update your
program.

Finally, with the amount of software available for other people
to damage your computer, you need to be aware when things begin
to run in a way they just shouldn't. When your computer shuts
off for no reason, is very slow in responding, or experiences
other hiccups, it is time to take it in to the pros to get it
checked out. Doing so will not only remove any undetected
viruses (and even with the best software, there still are some
that slip through the cracks), it will also stop the spread to
any other people you may contact.

About the author:
Willie Reynolds is a computer professional who runs a site
dedicated to <a href="http://yourpersonalcomputer.com">improving
computer performance</a>.

Your Requested GoArticles Article

Title: Modern Advertising

Author: Allan T. Price

Article:
Scott carefully pushed the conference door with his shoulder,
all the while watching the tray of coffee cups. As the door
opened, he heard the soft whisper of executive voices. He
turned, letting the door swing shut, and the murmur died away.
Worried, Scott inadvertently clenched the tray. His fingers
relaxed as he saw it wasn't anything he'd done. Charles Hawk,
the vice president of new projects stood looking at his minions.
"So, if we are gong to launch this amazing next wave computer
storage device, we need to advertise. Get our name out there, so
people know 'Data Crystals' have replaced floppy disks." Scott
started moving around the room, putting coffee cups in front of
the executives and trying not to be noticed. Didn't they know
removable drives had replaced floppies? At best, data crystals
would replace CD-ROM. Charles Hawk looked at Petersen, who
nodded. "Advertising, in the modern world, means television."
Unnoticed, Scott shook his head. Petersen gestured at the papers
in front of him. "We'll need about three hundred thousand to
make a pair of ads, and then one hundred thousand to run them.
We'll do five times the first week, then three a week for three
months." All eyes turned back to Charles Hawk. He watched
Garretson from accounting tapping at his palmtop computer.
"Three, and five, and forty two for fourteen weeks... A nice
even five million." He glanced suspiciously at Petersen.
"Exactly five." He nodded to Charles Hawk. "We can do that."
Scott left, still unnoticed. They tossed around millions like it
was play money. What could he do with the five million they were
about to waste advertising non-rewritable devices on television?

Garretson picked up the phone handset. Before he could even
identify himself, Charles Hawk's executive assistant asked, "Did
you look at that outside bid for the data crystal advertising?"
"Outside bid?" "It should be there." Hawk's assistant sounded
either worried or excited. "In a red folder, in accord with the
new company procedures." Garretson looked through the pile of
files and found a standard red folder. "Here it is. When did we
start outsourcing?" "We aren't, unless they can do the job much
cheaper. I think someone just wants to show that outside
contractors wouldn't be more efficient by letting them bid to do
peripheral jobs." Hawk's assistant paused, and then sounded
calmer. "There is a copy of the memo with the bid. Let me know
what you think." Garretson looked through the folder finding the
copy of the memo that had been sent to a contractor, 'Silfur
Talsyn'. It was a photocopy of a photocopy but he could read
most of it. It was largely 'waffle' about making the company
more efficient by using outside contractors if they could do a
job just as well but for lower costs. Garretson suspected that
the company would buy out any company that did anything more
efficient than the existing department so to replace them.
Unfortunately, one time the memo was photocopied someone hadn't
unfolded it completely, so the bottom of the text was missing.
Without the signature block and department, Garretson couldn't
tell who'd written the original memo. Turning to the bid itself,
Silfur Talsyn offered nationwide advertising for a period of
three months, for two million dollars. They seemed to think the
company had budgeted for three and a half to four million. If it
was real, and they could deliver on their promise, the company
would save millions. There had to be a catch. Reading carefully,
Garretson found nothing amiss. Silfur Talsyn was offering
virtually the same goals for audience targets as their five
million dollar campaign, and a full refund if they failed to
meet those targets. Putting it aside Garretson leaned back,
staring into space turning the facts over in his mind. After a
few minutes, it came to him. "That is cunning. It is such a
trivial detail, it might have just worked." He called Hawk's
assistant. "Sorry, it only looks like a golden goose. It's just
a scam. They have no intention of doing anything. They will just
take our money, and then bank it in a short-term bond at twelve
percent earning sixty thousand. After three months, they will
apologize for their failure, refund our original two million and
pocket seventy five thousand for doing nothing." "Are you sure?"
"Look, write back to them in..." he looked at the folder,
"Gainesville, and offer them two and a half, but with a hundred
and five percent penalty clause. If I'm right, they'll say no,
since investing our money will get them seventy five, but
they'll owe us an extra one hundred and twenty five."

Scott was shocked to be offered another half a million, and
spent hours confused as to why they'd offered more, and why they
wanted one hundred and five percent back. Was he supposed to
make a hundred thousand dollars, as well as run a successful
advertising campaign? He'd sent the bid, and phony memo,
expecting failure would only cost him around three hundred
dollars in expenses. Why were the stakes suddenly raised so
high? After nearly three hours, he realized the potential for
interest on two million dollars. He wrestled with himself for a
few days. How sure was he his idea would work? Was he willing to
bet his house and his car his idea was as good, or better, than
their out-of-date television campaign? In the end, he decided he
didn't have that much to lose, and it would be sure to work, if
he was willing to give away the half a million bonus.

This time, Hawk's assistant came over to Garretson's office.
"Silfur Talsyn agreed. A penalty of one hundred and five
percent." Garretson stared at him. "So. It wasn't... isn't a
simple scam." He gestured for the assistant to leave. "Arrange a
meeting with your boss and Petersen." The advertisement shoot
was to start in two days. Discussing it with Garretson and
Petersen, Charles Hawk decided to go ahead with the shoot
regardless, since they'd spent so much on it already. "But we'll
put a hold on all plans to launching it." Charles Hawk stood,
and his two minions followed his lead. "You have until the end
of the day to check out Silfur Talsyn."

At five thirty pm, his assistant showed Garretson and Petersen
back into Charles Hawk's office. Charles Hawk was waiting, hands
folded on his lap. "So, what have you found out?" Petersen
jumped in first. "I checked their website and they're clearly a
fast-moving, bold, wireless, 'redefine assumptions' style of
company. Plus, no one has a bad word to say about them."
Garretson gave a dry chuckle. "I contacted a broad range of
people, and no one has a bad word to say because no one has even
heard of Silfur Talsyn. They were registered as a company just a
month ago in Florida where you can register fairly cheaply. It
is a private company, owned and run by someone named Scott
Carpenter." None of them recalled hearing of him before. Charles
Hawk tapped his expensive-looking pen. "It is only two and a
half, but I'd hate to delay the launch by three months."
Petersen grinned. "Well, give it a month and a half and then
reconsider. With the ad in the can, we can launch in two months
to overlap with the Silfur Talsyn campaign...perhaps tailoring
our campaign to dovetail if they have any success."

Scott called in sick and then took out the bank statement again.
Silfur Talsyn's assets had gone from less than three hundred
dollars to two million, five hundred thousand, two hundred and
eighty four dollars overnight. He got busy spending some of the
money. Then he realized he might as well quit his job. For the
next three months he was the head of a company with two million
dollars. Then he'd either be rich, or broke. Either way, his
life as a lowly assistant was over.

Scott emailed the address of his new website
www.nottheCIAcharity.com, to everyone in the company as well as
various friends and contacts. The website claimed a group, which
couldn't confirm it was the CIA, or even a federal government
agency, had transferred the files they didn't keep on all
citizens onto the new data crystals. Below the information about
data crystals they explained this had saved them nearly half a
million dollars. Not wanting to return money, since they'd then
get a smaller budget next year, the might-be-CIA was giving the
money away. One hundred and twenty thousand dollars was to be
sent each month, for four months, to the charity most voted for
by people visiting the site. Each winner was to be excluded from
further wins.

Garretson voted for The Red Cross, giving his email address as
proof of identity. Curious that Silfur Talsyn could afford to
give away so much, Garretson realized they were only giving away
the half a million he'd casually offered with the extra five
percent penalty. He decided it would be best not to tell anyone
that.

In a week, the website was mentioned on various television news
shows and in a number of newspapers, and reporters began
investigating. They announced the website was owned by Silfur
Talsyn, and that the name was Icelandic for 'Silver Phantom' or
'Silver Will-o-the-Wisp'. That seemed appropriate, as people
failed to discover much else about the company. All mail to
their P.O. Box in Gainesville was redirected, so the head of
Silfur Talsyn seemed to be in the same city as Garretson.
Annoyed, some reporters started attacking Silfur Talsyn,
claiming it was cruel to promise such a large donation and not
deliver. Scott Carpenter replied by pointing out that the first
donation was due in five days, so he hadn't defaulted. Then he
followed by saying that the donation would be made on time, live
on the 'The Oprah Winfrey Show'.

Garretson was watching, and saw Scott, who used to work for
Petersen, representing Silfur Talsyn. Not only speaking on
behalf of the president of Silfur Talsyn, but claiming to be
Scott Carpenter. Garretson called his fellow executive. "That
kid, Scott, who worked for you... What was his last name?" "I'm
watching too, and I have someone finding out right now."

Two months into the contract, Scott wrote to Charles Hawk
detailing how many people had voted on www.nottheCIAcharity.com,
and stating Silfur Talsyn had already exceeded the targets
promised. Scott asked if the company wished to pay another one
million three hundred and sixty thousand dollars for another
three months of not-CIA Charity. The letter also offered to
stream their ad on his website, twenty-four hours a day, for
what it would cost to broadcasting it on television once a week.
Charles Hawk sent copies to Petersen and Garretson with a brief
note. "Organize website and streaming our ad. Hire this guy."

Garretson contacted Scott, suggesting one million two hundred
and forty thousand, since he'd already committed to pay the
fourth donation. "Am I getting the hundred thousand a week?" "If
you agree, yes." "Okay." Garretson hesitated, but then decided
to be direct. "Charles Hawk also wants us to hire you. What
could we offer to lure you back?" Scott laughed. "I have
millions of dollars. I'm getting all kinds of offers to do talk
shows and head charities." He went silent. Garretson lowered his
voice. "Any way I could convince Silfur Talsyn to hire me?" "No,
sorry Garretson. I'm selling the company and retiring at the end
of the three month extension."

After selling Silfur Talsyn, Scott told someone he'd worked for
the same company that he'd run his million dollar advertising
campaign for. During the resulting media frenzy, he did an ad
for a credit card company.

Registering your own company in Gainesville Florida = $266
Website for three months = $27 Top Webpage Designer for one day
= $1 080 Giving away money to charities = $480 000

The company that used to employee you for minimum wage now
paying you $2,000,000= Priceless

About the author:
By Allan T. Price http:// www.m6.net Allan T. Price is a
creative writer working at M6.Net: 'The web-hosting company for
humans.' M6.Net is working hard to help humanity experience the
power and freedom to develop their own part of the Internet, to
share their information and connect with anyone, anywhere,
anytime.

Your Requested GoArticles Article

Title: Building Sales by Building Credibility...

Author: Tommy Yan

Article:
I was counseling with a client on building trust through his
mailing. I suggested it's ten times more powerful to have his
clients state his company's great assets rather than he claiming
it himself. It's just more believable.

When you're looking to buy on eBay, you'd want to check the
seller's credentials. Does she have happy customers? Are there
any complaints? What do they say about the way she conducts
transactions?

It's the same if you're a consultant, speaker, or coach wanting
to charge higher fees. Nobody will want to pay you more unless
they know you have satisfied customers.

When a prospect scans your website, brochure, one-sheet, or
direct mail campaign, there is one fail-safe method to establish
instant rapport: testimonials.

Why should they believe what you state in your mailing? How do
they know you're for real? Who else has done business with you?
All of these are concerns your prospects have.

Your testimonials may mean the difference between more sales and
leads, or them tossing out your message. That's why infomercials
broadcast them every five minutes. Moneymaking websites usually
have at least one page dedicated to them. And good sales letters
include them in the mix.

Which is why you need them in your marketing: to build trust and
credibility, to dispel customer fear and anxiety, and to make
lots of money.

What to do first...

1. Ask your clients or customers who have benefited from your
product or service to give you a brief testimonial. Usually
they're more than happy to help. But if they're stubborn, you
may want to offer an ethical bribe by saying, "I'll take 15% off
your next order," or "I'll include your name in a drawing for my
$500 workshop." And if they need help producing one, you can
write one and have them approve it.

2. Make sure your testimonials are results oriented. Use
specific numbers and amounts. For example, don't say, "I loved
your tape album," or "Everyone thought you were a great
speaker." These don't fly in this age of skepticism.

To increase trust use, "Your advice made me $40,000 in new sales
the first month. We're on target to gross over one million
dollars in sales this year. Thanks for your direction."

3. Use a real name and contact information from your client.
Don't use initials. It just screams phony. Include a full name,
title, brand name, company, city, state (and if applicable), a
photo, and a website URL.

4. Include a good mix of clients. Depending on your target
market, using high-profile individuals exclusively may not be
totally necessary. A testimony from a work-at-home mom in Kansas
can sometimes win more favor from prospects than a stuffed shirt
CEO from New York.

5. And if you publish a website, a great credibility booster is
using audio or video testimonials. Nothing is more powerful than
actual clients edifying you or your products for the entire
world to experience.

Testimonials are one of the least expensive, most productive
tools to add into your marketing arsenal. But most entrepreneurs
and business owners either forget or include ineffective,
watered-down statements. Or sometimes they're too lengthy or
even go overboard in their praise.

But not you...

Follow these steps today to gain credibility in a skeptical
marketplace, lower your prospect's force field, and get ready
for a dramatic increase in sales and leads.

Warm regards, Tommy Yan

About the author:
Tommy Yan is a direct response specialist. He started "Ads That
Make Money" to help clients multiply their response rates. He
knows the emotional and psychological triggers that empower
prospects to respond. Visit Tommy's site http://www.tommyyan.com
for more moneymaking articles.

Your Requested GoArticles Article

Title: What Is The Straight Scoop On MLM Leads Programs?

Author: Michael Lemm

Article:
Here's a great perspective on what goes in to being successful
with leads. With success likely measured by whether you enroll
someone... or not....in your primary business.

First & foremost understand that "you" are the key variable in
that success. The list of factors could include:

-- your method of contact -- your copywriting abilities -- your
phone skills -- your company -- your product -- your pay plan --
the investment -- your confidence -- their confidence in you --
your ability to create relationships -- your follow-up -- and a
million other things.

Bluntly....understand that quality leads are just one component.
The rest....quite literally....is in your hands. DON'T FORGET
THIS FACT!!

I've tried leads from most of the current leads programs....for
my money (literally) I've stuck with one company (I won't tell
you who here because that would smack of self serving
advertising.) The others were too expensive, performed poorly,
or both. Your and others' experience/opinion may differ of
course. And therein lies the first personal decision you must
make, which company do I choose?

Each leads company has pros & cons that will be specific to your
own preferences. Kinda hard to extrapolate to "you". Has to be
your own decision based on your criteria....obviously.

I do suggest....if you haven't already....to listen in on any
info calls each company offers that you can (if they have them).
If they don't offer them....contact management and ask
questions. Both should be a benchmark of any decision on
choosing a leads source....and an ingrained habit of every
Networker interested in utilizing a leads program.

A little tip for those looking into a leads program....invite a
few folks you trust from your organization to listen to a call
with with you (upline, sideline, downline leaders). Each of you
will "hear" something the others don't. You can compare notes
afterward and make the best decision for you as a group.
Afterall you will have the best success as a group rather than
an individual. So decide as a group. Buy in is easier then too.
Which means sustained joint effort leading to the organizational
growth and momentum you're all looking for together. That's the
best way to implement a leads program.....and exactly how the
good ones are designed to work. Join together....work together.

Now remember that what you offer and how you offer it are key
variables to success with leads programs (see above list). The
what is up to you (your primary MLM)....the how is helped along
by the program's system and training in support of your primary
MLM's concept. Keep in mind you should definitely use whatever
approach your company trains to (phone scripts, emails,
conference calls, direct mail, etc.). You combine the specific
leads system, tools, and training (if any) with your company
specific marketing approach.

The best leads are fresh, non-shared (exclusive), double opt-in,
pre-surveyed leads. You want leads 48 hours old or less, not
30-90 days. Even better are real time leads delivered
immediately after they submit their "request". You also want
leads that aren't sold to a gazillion other folks. No more than
1 plus you. Just how receptive do you think they'll be to you if
you're the 99th person to contact them? You also want people
who've expressed a DEFINITE interest, not those responding to a
free offer or sweepstakes ploy.

Also look at what tools the program makes available for you...if
any. For example, do they have autoresponders with unlimited
capability? Are the leads easily importable via CVS format? Do
they also provide you a generic lead prospecting site explaining
the concept of a home business that you can use to supplement
your company marketing tools....and to generate your own leads
if you wish (nice ice breaker)?

Training is another important factor. Do they consistently share
practical, tested, from experience tips designed to show you
exactly how to use a leads program to build a business? In short
does the training allow you and your group to create a
duplicable approach?

Now if the company is a "leads only" source...no tools or
training included.... that's not all bad. At a minimum the cost
should be more indicative of the lead quality itself. Just
evaluate per above and focus on lead quality...especially
targeting (for example...by zip code or company specific).

Plus, PLEASE understand that it takes time. You need to honestly
and aggressively work a leads program for at least 3-6 months to
get it rolling. If you're not commited to that stay away. In
fact, if you're that impatient Network Marketing isn't for you
anyway.

The bottom line of all these tidbits is this.

Be smart...find a program that fits your criteria per the above
comments. Then plug in your group and GET TO WORK!

About the author:
Michael is the owner of FreedomFire Communications including <a
href="http://low-cost-real-time-leads.com/">Real Time
Leads</a>....and the Moderator for HomeBasedBusinessForums.com.
Michael also authors <a
href="http://Best-MLM-Resources.blogspot.com"> Best MLM
Resources</a> where you're always welcome to drop in and catch
up on the latest tips, ideas, tools, leads, news, and insights.

Your Requested GoArticles Article

Title: Copywriting: Specialize For Your Own Sake -- Part 3 of 3

Author: Grant Pasay

Article:
In Parts 1 and 2 of 3, we explored how specializing as a
copywriter can mean setting yourself apart from the competition,
increasing your business (and pay), and doing more of the work
you prefer. In part 3 of 3, we examine different ways you can
specialize as a copywriter.

THREE DIFFERENT WAYS TO SPECIALIZE AS A COPYWRITER

Let's take another look at the quote from Steve Slaunwhite
(http://www.steveslaunwhite.com and
http://www.forcopywritersonly.com):

"Be a specialist. Specialists do better than generalists. They
attract more clients more easily, face less competition, and can
charge more. You can specialize by industry (e.g. software,
travel), by media (direct mail, white papers), or even by who
your clients sell to (e.g. investors, parents, entrepreneurs)."

You'll notice Steve mentioned three different ways to specialize
your copywriting business: by industry, by media, by who your
clients sell to. Let's look at each.

SPECIALIZE BY INDUSTRY

Specializing by industry obviously means targeting specific
types of businesses. But which industries should you target? If
you think back to Part 2 of 3, Amy Sorkin Kurland, copywriter
and owner of Amy's Words (http://www.amyswords.com), told us:

"When starting your business, the question should not be 'who's
going to hire me,' as much as 'who do I want to be working for?'
Which industries appeal to you? Which will pay the most?"

If you target industries you'd like to work for, that appeal to
you, and that pay the most, you'll probably find that the
copywriting you end up doing is far more enjoyable, and in turn
you'll produce a better product. In other words, targeting the
industries that serve you best means you'll serve them best.

SPECIALIZE BY MEDIA

Specializing by media is what Anne Pepper of Pepper Writing
Company (http://www.pepperwriting.com) has done in her own
copywriting business. Anne specializes in writing for the web
and multimedia. Other copywriters might specialize in writing
direct response or advertising copy.

Again, choose your media specialty based on a desire to work for
the types of businesses that will end up hiring you, an interest
in the media in question, and how well it pays (for a general
guideline to payment rates, go here:
http://www.writers.ca/whattopay.htm).

And don't forget that if your clients like the work you do in
your specialized media area, they'll want to hire you for other
media areas too.

SPECIALIZE BY WHO YOUR CLIENTS SELL TO

Specializing by who your clients sell to may seem similar to
specializing by industry, and it is. But in this case, instead
of selecting an industry based on the industry itself, you're
selecting an industry based on who that industry sells to.

For example, if being a parent is of great importance to you,
you could target manufacturers of childcare products. Your
interest in the copy would be high, as would be your desire to
work for such manufacturers. And if the pay is good, once again
you'll have found a nice fit all around.

SPECIALIZE, AND MAKE THE WORLD A BETTER PLACE

At the end of the day, if you specialize based on what interests
you, who you want to work for, and where you'll get paid well
for your efforts, you'll be a happier, better, and wealthier
copywriter -- and if you ask me, the world needs more of those.

You may forward this article in its entirety (including author
bio/links) to anyone you wish.

About the author:
Grant Pasay is a professional website copywriter, advertising
copywriter, and SEO copywriter serving clients in Vancouver, BC
and everywhere. Grant is also the author of the FREE e-book,
"The Internet Is Like A Refrigerator."

For copy that captures your business message without any of the
hassle, go to http://grantpasay.com/ Check out Grant's FREE
e-book at http://grantpasay.com/refrigerator/

Your Requested GoArticles Article

Title: How To Successfully Do Direct Mail Marketing

Author: Khemal Dole

Article:
Direct mail marketing has been shown to be effective in reaching
customers. This method is so effective that it's been around for
centuries. And I'm sure you have experienced it personally since
I'm sure you've gotten many direct mailing in your mail box.
Direct mail is a powerful tool but it's only true, though, if
your direct mail marketing plan is a good one. By keeping the
following tips in mind, you can ensure that your direct mail
marketing plan will result in success rather than just piles of
letters in customer trash bins.

First of all, your mail marketing should happen constantly. This
means you need to be sending out mailings pretty often than just
once a month. You should be sending your mailings with a large
amount of frequency. This MAY sound like a way to annoy your
customers, but it isn't if you do it correctly. You need to make
sure that you vary the format of your direct mail marketing
letters. You can do this by sending catalogs, letters, and
brochures etc, so that they are not just seeing the same old
thing from you all the time. Make sure the format changes with
each mailing so that the customer gets a new format each time.

Secondly, mail marketing should always contain certain parts or
should always have the following sections. Whenever you send a
letter to customer it should have both a P.S. and a catchy
headline. A P.S. is usually added to the end of the mailing and
would either recap the benefits of your mailing or create a
sense of urgency. A catchy headline is what gets the customer to
open the mail in the first place. These are the two things most
likely to get read so make sure your message is clear and catchy
in those two locations.

Direct marketing should always rely heavily on what is going on
in the business world and real world at the same time. Don't be
afraid to piggy back your direct mail marketing off of current
events. This is both a requirement AND good business sense. If,
for instance, spring is upon you, then send out a letter that
either works off of or is themed around spring. You will be
surprised at how effective such mailings can be. Themed mailings
have a much better chance of being open than regular mailings.

Direct mail marketing should have some form of tangible benefit
for the customer. Ask yourself "What's in it for the customer?".
Make special offers in your mailings so that it is worth their
while to open them up. Also, try to include as much information
and as many offers as possible in each and every direct mailer
you send out. The customer won't open your mail if it isn't
worth that effort.

There are many things you can do to make a direct mail marketing
plan work. By using these tips, though, you will be off to a
good start that may just help your company take off.

About the author:
Khemal Dole owns and operates http://www.PaychecksDirect.com, a
completely F*R*E*E service which helps many first-timers and
even experts find their perfect Work At Home job. Visit
www.PaychecksDirect.com right now and see for yourself why so
many are flocking to his site.

Boston Direct Mail Company

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